ACTIVITIES The result of the PR-activities should be closely connected to, directly or indirectly and help support, the overall objectivies of the company, and in the bottom line result in increased profitability for the client. Therefore, JOI recommends that objectives are set for each activity, big or small alike to ensure that they are contributing in the right way. JOI plans and manage PR-activities like press conferences, trips for journalists, release parties and seminars tec. CAMPAIGNS PR-campaigns needs an overall theme and a purpose, together with skilled project manager in order to be successful. JOI can help ta plan and carry out campagns and act as a project manager. INFORMATION MATERIAL Employees within an organization that knows the processes all too well tend to express themselves with a language that is to the receiver. A consultant can bring an outside perspective that can be refreshing for use in both internal and external information material. When producing press material, it is even more important that it is packaged in a way that gives the sender the most effect. JOI can produce newsletters, magazines, information- and press material or be an external editor.

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