PR ACCORDING TO JOI Public relations is the art of communication with the company interested parties and markets in order to increase its profitability. The company's success is dependent on being preferred by its customers. Many situations have an impact on the company's profitability, for example, successful recruitments, favourable procurements and different types of partnerships. It doesen't matter if you are a customer, supplier or employer; as an attractive partner, your ability to fruitfully negotiate will increase. PR aims to give you as a company that advantage. PR will strenghten the good name and creditibility of the company. Moreover, a company with a trustworthy reputation will last through hard times and crises better than that organisation that doesn’t have that buffer of ”good will” in place. A reliable and strong brand will affect the profitability positively in many ways.

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